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Soil Association Certified hair colour made with only the finest quality organic ingredients! For a vibrant Auburn shade. Suitable for colouring blonde to medium brown hair, or grey hair.
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The Likely Colour Outcome on Different Initial Hair Colours

On white or very light blonde hair it may be a warm coppery auburn colour.

On medium to dark blonde hair it may be warm rich auburn colour.

On light to medium brown hair it may be a warm chestnut auburn colour.

Although we do our best to formulate this hair colour so that you get a good colour, we cannot guarantee the colour because everyone’s hair is different and will take the colour slightly differently.

There may also be slight variations in colour result between different batches of Herbal Hair Colour, due to the nature of the plant ingredients which are affected by varying climatic conditions from year to year.

To avoid an unexpected colour result we recommend you strand test a small section of your hair before applying It’s Pure Herbal Hair Colours to your entire head of hair.

Chemically lightened hair may react differently. If your hair has been chemically lightened with peroxide this will affect the colour result. It can make your hair more porous and thus absorb the colour in an unpredictable way. So it is especially important to strand test the bleached hair before putting it all over your hair.

Lawsonia Inermis (Henna), Indigofera Tinctoria (Indigo), Emblica Officinalis (Amla), Acacia Concinna (Shikakai)

It is not advisable to lighten your hair with chemical bleach after using this hair colour.

Lawsonia Inermis (Henna), Indigofera Tinctoria (Indigo), Emblica Officinalis (Amla), Acacia Concinna (Shikakai)

Soil Association Cosmos Organic

Orders placed by 10am Monday to Friday are usually dispatched the same working day. We do not dispatch at weekends or public holidays.

Standard delivery (2nd class Royal Mail) usually takes 2-3 working days, and Express delivery (1st class Royal Mail) is usually 1-2 working days, though neither of these are guaranteed.

UK Standard delivery is FREE over £30 (or £2.60 below that), and UK Express delivery is FREE over £65 (£3.60 below £65).

European shipments cost £11.99.

Rest of World shipments cost £14.99 below 2kg in weight and £24.99 above 2kg.

Customer Reviews

Based on 11 reviews
Jill of the Gardner Family
Surprised how amazing it looks

I was reticent about using natural colour as I did not think it would cover my grey. I have only used it once and I am over the moon. It was messy to apply but I am sure I will get better with practice. There was more than enough product to cover my thick shoulder length hair. I will not need an entire box to do the roots. The small was rather pleasant and reminiscent of my youth. Overall, I am a huge convert and fan and my newly coloured auburn hair looks glossy and healthy again.

Angela Dabell
Excellent Hair Colour

I've been using "it's pure" auburn for some time, it's excellent, lovely rich colour that lasts, I do all over head then next time roots, covers all greys, I'll never go back to chemical

Anna Drummond
It covers well all greys

I have been using Logona (2h exposure) for the last 4 or 5 years with their pre and post treatments. I am very dark blond with quite a few whites and my hair looked after coloration gingery/ browny with lighter gingery roots and single orange hair blending in at the tips as hair became longer and had successive treatments. In my opinion was looking quite natural, the whites were there but hey ageing naturally... lately tried its pure in auburn (with Pre and after Logona color treatments) for 1.5 h and my whites are the same colour even on roots and temples ( no lighter ginger!). I did not do a test thinking it will be the same as previously but my hair is a lovely dark auburn. A bit of a surprise, and Yes I know should have done a test but ended up to be a nice surprise. I also really like the its pure mix, easier to apply.

Catherine Gilton
Perfect for my hair.

I am a natural red hair with a lot of greys. Result very similar to my own colour with lots of conditioning

Una Coulter
Love this colour!!

I love this colour so much it's so rich!! My hair feels so conditioned! !

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