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Cookie Policy

Cookie Policy
Here you can learn more about how we, It’s Pure Organics, trading as ‘Suvarna’, use cookies on our website and how to manage your preferences.

What is a cookie?
A cookie is a text file containing small amounts of information which is downloaded to your computer or mobile device when you visit a website. Cookies do lots of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and goods and services you wish to purchase, and providing you with content that is relevant to you and your interests. You can find more information about cookies from these websites:

By using our website you agree to our use of cookies as described in this policy.

What cookies does use?

Strictly Necessary Cookies
These cookies are necessary in order for you to navigate our website. They are used for taking your order or managing your account. Without them you won’t be able to order online because when you move through the checkout process, the website won’t remember the information you’ve already given us. You can opt out of Strictly Necessary cookies through your browser settings, though doing so will result in you not being able to use our website properly.

Performance Cookies
These cookies collect information about how visitors use our website, such as which pages visitors go to most often and if they get error messages. This helps us improve how our website works. The Performance cookies we use are provided by third parties, though we retain control over how your cookies data are used.

Google Analytics
We use cookies provided by Google Analytics to help us understand how you got to our website, measure the effectiveness of our advertising and understand how visitors use our website. The information helps us learn things such as what pages are more attractive to our visitors, which of our products most interest our customers and which pages can be improved. To opt out go to

Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to improve our website with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices, but captured and stored only in anonymised form. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies by following this opt-out link.

Functionality Cookies
These cookies enable us to remember choices you make and provide enhanced, more personal features. For example, we place a cookie on your computer or mobile device to identify your country and (if applicable) language preferences.

Advertising Cookies
These cookies collect information about your browsing habits in order to deliver adverts to you that are relevant to you and your interests. They are also used to limit the number of times you see an advert and to help measure the effectiveness of an advertising campaign. We may share this information with third parties for these purposes and, in accordance with our Privacy Policy, we may combine Advertising cookies data with data we receive from third parties.

Double Click(Google)
This cookie analyses the success of our advertising campaigns across the internet by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. You can find out more generally about Google and its advertising policies and principles at

Adroll and Criteo
We have granted permission to Adroll and Criteo to place pixel tags on our website and set cookies on your computer or mobile device. This information is collected and shared with third parties to show you adverts for our services.
Consumers can easily opt-out of Criteo’s or Adroll’s services by clicking on the Ad Choices link on the ad, and ‘learn about why they are seeing the ad’. Once a user opts-out of Criteo or Adroll services, all collected information will be deleted or made irretrievable, including any user data.

How long does Suvarna keep cookie data?
Suvarna does not keep any cookie data for more than 13 months after collection.

How up to date is the information in this policy?
We will update this policy if we introduce new cookies or change the way we use the cookies described above.

Third party websites
Our website contains links to websites managed by third parties. We don’t know what cookies those other websites use. Please check the cookies policies of those third-party websites if you would like to know more.

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