The likely colour outcome on different hair colours.
On white hair this hair colour may be medium to dark brown.
On medium to dark blonde hair it may be a dark brown shade.
On medium to dark brown hair it may be a very dark brown to black shade.
If your hair is a salt-and-pepper mix of brown and white, then the overall effect will average out, with the white hair going lighter brown and the brown hair going darker brown.
Repeated applications will build up a darker shade.
The true colour takes a few hours to develop
When you first wash out the colour it will often not be the full depth of colour but it will gradually darken to its true colour
If you have used henna and indigo before you will understand that after washing it off your hair it takes time for the colour to oxidise on your hair. It can be likened to a cut apple - at first it the apple is white and then as it oxidises in the air it goes brown.
If the you have a lot of grey hair and it appears to be have a green tinge at first, don’t worry - this will fade gradually over a few hours or days, as the dye oxidises and the colour darkens.
If it is the first time you have used this hair colour we strongly recommend doing a strand test first before putting the dye all over your hair, because the colour can be different on different people’s hair. We also recommend waiting 24 hours after the strand test to see how the colour develops, because the colour oxidises over time and darkens.
Although we do our best to formulate this hair colour so that you get a good colour, we cannot guarantee the colour because everyone’s hair is different and will take the colour slightly differently.
There may also be slight variations in colour result between different batches of Herbal Hair Colour, due to the nature of the plant ingredients which are affected by varying climatic conditions from year to year.
To avoid an unexpected colour result we recommend you strand test a small section of your hair before applying It’s Pure Herbal Hair Colour to your entire head of hair.
Chemically lightened hair may react differently.
If your hair has been chemically lightened with peroxide this will affect the colour result. It can make your hair more porous and thus absorb the colour in an unpredictable way. So it is especially important to strand test the bleached hair before putting it all over your hair.
It is not advisable to lighten your hair with chemical bleach after using this hair colour.